East | April 2025 Raplor Building Trust, Roof by Roof | Page 06 MDSzerbaty Associates Architecture Thoroughly Crafted, Fully Executed | Page 22 Chateau Homes Innovative Craftsmanship in Every Build | Page 32
Editor From The Dear Reader, Pioneering Innovation and Timeless Craftsmanship Welcome to the latest issue of Construction Source USA, where we honor and celebrate the companies that continue to redefi ne excellence in our industry. In this edition, we spotlight two trailblazers—one with a storied legacy in transformative architectural design and another whose humble beginnings in roofi ng have blossomed into a standard for quality and trust. On the architectural front, MDSzerbaty Associates Architecture stands as a testament to over 40 years of visionary design. Building on a legacy that began with the groundbreaking work of Marcel Breuer and later redefi ned through the leadership of Herbert Beckhard, Frank Richlan, and Michael Szerbaty, the fi rm continues to push boundaries. From pioneering educational spaces to executing award-winning public projects, MDSzerbaty merges time-honored craftsmanship with modern innovation. Their forward-thinking approach, which now includes leveraging artifi cial intelligence and advanced project management tools, ensures that each design not only meets but exceeds the expectations of a dynamic, ever-evolving market. In parallel, Raplor’s journey from a living room startup to a respected name in the roofi ng industry embodies the spirit of resilience and community dedication. Founded during challenging times and built solely on quality workmanship and word-of-mouth referrals, Raplor has become synonymous with trust and excellence. Their range of projects—from restoring historic structures with modern techniques to advancing sustainable, eco-friendly roofi ng solutions—illustrates a company committed to elevating industry standards. Every roof they install is a testament to their belief in integrity, innovation, and community service. These profi les capture the essence of what America stands for: celebrating stories of innovation, precision, and passion that drive our industry forward. Whetherthroughgroundbreakingarchitectural marvels or roofi ng projects that secure the very roofs over our heads, both MDSzerbaty Associates Architecture and Raplor remind us that true excellence is built on a foundation of legacy, quality, and steadfast commitment to progress. Thank you for joining us in celebrating these remarkable journeys. We invite you to dive into the detailed stories and witness fi rsthand how these industry leaders and others are shaping the future of design and construction. All the best, The Editorial Team
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RAPLOR Building Trust, Roof by Roof MDSZERBATY ASSOCIATES ARCHITECTURE Thoroughly Crafted, Fully Executed CHATEAU HOMES Innovative Craftsmanship in Every Build L.U.S.H. (LANGE URBAN SUSTAINABLE HOUSING) HOMES Building a Greener Future: The Vision of LUSH Homes IN THIS ISSUE April 2025
Engage with a vast audience of over 336,000 senior executive readers through The Construction Source America West. We take pride in providing an enticing platform that allows you to seamlessly share your message with those who matter most – your customers. Whether you’re aiming to showcase a new condo development, attract crucial financial investments for upcoming projects, or establish and strengthen brand recognition, we are fully prepared to assist you in achieving your goal! Contact our Group Publisher for feature opportunities. Make your mark in the construction industry. Jermaine Poulsen e: info@theconstructionsource.net The Costruction Source Canada 2201 - 250 Yonge St Toronto, Ontario M5B 2L7 E: info@theconstructionsource.net Executive Publisher Jermaine Poulsen COO Alexandra Box Editor in Chief Zach Janes Operations Managers Derrick Pelley Business Development Managers Mary Ann Taylor Marnie Mcghee Douglas Thomson Production Manager Brennan Midghall Digital Strategist Pranim Thapa Administration Manager Belyn Quijance-Dorero
Building Trust, Roof by Roof
Raplor’s journey began in August 2020, when longtime friends LeahPoldoski andCoreyGindorff took the leap to start their roofing business from a humble living room. They were determined to build a company grounded in quality, community, and integrity. “We took just enough to live on and reinvested everything back into the business,” recalls Leah, reflecting on those early days when every penny counted. Without loans or outside investors, the founders grew Raplor organically, maintaining complete control over their vision and establishing a sense of accountability from the very beginning. Leah’s background in interior design, combined with experience in marketing, event coordination, and photography, brought a fresh perspective to an industry traditionally dominated by those with construction backgrounds. Corey, who started working in the trades at just 13, brought more than 25 years of hands-on expertise in project management and leadership. “I’ve spent so much time in the field that I can easily assess a person’s work ethic and skill,” says Corey, emphasizing the importance of trust and experience in their approach. While Raplor began as a roofing company, it quickly evolved into a full-service general contractor. Today, they manage everything from framing to finish carpentry with an in-house team of skilled tradespeople. This growth was a natural progression, driven by demand, trust, and the founders’ commitment to delivering end-to-end quality on every project. “Roofing may be where we started,” Corey shares, “but we’ve built a team that can handle every phase of construction with the same high standards we’ve always held ourselves to.” APRIL 2025
Today Raplor specializes in both residential and commercial projects in Minnesota, tackling projects of all sizes. When it comes to their roofing projects, specifically, they’ll do everything from a 15-square asphalt roof to a 30,000 square foot commercial flat roof. Their team of certified, insured journeymen is key to maintaining the highest standards. Raplor’s success goes beyond just craftsmanship. Their strong commitment to community is evident through initiatives like The Giving Roof, which provides roofing services and resources to nonprofits. They also focus on sustainability, using eco-friendly materials like Malarkey shingles, which help reduce smog and landfill waste. Among their notable projects is the roof restoration of Faith Covenant Church in Burnsville, MN. Raplor combined asphalt and standing seam metal roofing, including a custom-fabricated, backlit cross that beautifully balanced modernity and tradition. Leah remembers, “Rebuilding that cross was a highlight. It took precision and a lot of creativity to make it work with the steep pitch of the roof.” Another project, at Club 300 & Nucky’s Speakeasy in Anoka, MN, saw Raplor restore a slate roof using Vermont slate and true copper flashings, preserving the building’s historical integrity while ensuring its durability for years to come. One of Raplor’s most challenging projects was for Kronick Industries. After a snow collapse damaged their structure, Raplor was tasked with a complete rebuild, requiring innovative engineering solutions. They installed glulam beams, reinforced purlins, and concrete pillars to withstand future snow loads. The new roof decking, crafted from tongue-and-groove Douglas fir, was overlaid with 60-mil reinforced EPDM for THE CONSTRUCTION SOURCE AMERICA - EAST
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added durability. “It was a challenging project, but we found creative solutions to ensure the roof was stronger than ever,” says Leah. What truly sets Raplor apart, though, is their commitment to relationships. In an industry often plagued by mistrust, Raplor’s founders were determined to change the narrative. “We started Raplor to change the reputation of contractors in our industry,” Leah explains. Their business model relies heavily on word-of-mouth referrals rather than traditional marketing. Corey adds, “Every job we get is referral-based. Our clients trust us, and that’s what matters.” Raplor’s strong relationships with subcontractors and suppliers are another cornerstone of their success. Corey’s years of experience have allowed him to build a network of trusted subcontractors – many of his relationships even predate the creation of Raplor. “It’s about finding the right people who align with our values,” says Corey. These long-standing relationships, many of which have evolved into personal friendships, are a testament to Raplor’s community-first approach. The company’s commitment to sustainability is woven into every aspect of their operations. Raplor proudly uses Malarkey shingles, made from rubberized asphalt with upcycled materials, reducing landfill waste while delivering superior weather resistance. CertainTeed shingles and siding are also featured in their product offerings, known for their long-lasting performance and energy efficiency. These premium materials reflect Raplor’s mission to build smarter, greener, and more resilient homes. “Environmental responsibility is a priority for us,” says Corey. “We want to make sure our materials have a positive APRIL 2025
impact on the environment.” Their collaboration with companies like these allow them to offer top-quality, sustainable materials, ensuring that every roof they install is built to last with eco-friendly products. MacArthur, a trusted supplier, has been a key partner for a long time, offering friendly service and aligning with Raplor’s community-focused values. These partnerships not only enhance the quality of their work but also contribute to a broader mission of supporting local initiatives and giving back. “Our relationships with suppliers and community organizations help us deliver exceptional value to our clients while making a positive impact beyond the job site,” Leah explains. Raplor’s success is not just built on quality craftsmanshipbutalsoonastrong, family-oriented work culture. “We have an open-door policy with leadership, which creates trust and transparency,” says Leah. This inclusive environment fosters open communication and collaboration, where every team member feels valued and heard. “We want our employees to feel like they’re a part of something bigger,” adds Corey. By prioritizing work-life balance, we ensure that employees have the flexibility they need to thrive both professionally and personally. “We believe in growth opportunities, whether it’s through mentorship or continued education,” Leah explains. With a focus on team-building and a commitment to personal and professional development, Raplor is more than just a roofing company—it’s a place where employees can build lasting relationships and contribute to a company that values integrity and community. THE CONSTRUCTION SOURCE AMERICA - EAST
Looking ahead, Leah and Corey envision Raplor continuing to grow while maintaining its core values. “We want Raplor to be a company that will be remembered for generations,” says Leah. They’re planning to transition their sales team from independent contractors to full-time employees, a move designed to foster greater cohesion and accountability. “It’s not about hiring anyone; it’s about hiring the right people,” says Corey. Through initiatives like The Giving Roof, Raplor also gives back to the community – for example, they donate roofing services to nonprofits, helping those in need while giving back to the communities they serve. They also collaborate withorganizations like The St. Paul Fire Foundation and MNFire, further solidifying their dedication to making a positive impact. “We believe business success should translate into positive impact,” says Leah. Raplor’s legacy is more than just a portfolio of completed projects—it’s a story of resilience, innovation, and dedication to doing things the right way. From its humble beginnings in a living roomduringaglobal pandemic totacklingcomplex roofing challenges across Minnesota, Raplor has built more than just roofs—they’ve built lasting relationships, a reputation for excellence, and a company that will continue to make a difference for generations. Raplor’s commitment to giving back extends beyond just the companies they work with. “We’re more than just a roofing company. We’re a company that believes in people – our clients, our team, and our community. Every roof we build represents trust, hard work, and our commitment tomaking the world a better place,” Leah explains. ‘We don’t just restore homes and businesses – we restore faith in what a contractor should be. That’s the Raplor way,” Corey concludes. For more on Raplor, and to contact Leah Poldoski and Corey Gindorff, visit their website at https:// raplor.com. APRIL 2025
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MDSzerbatyAssociatesArchitecture Thoroughly Crafted, Fully Executed APRIL 2025
MDSzerbaty Associates Architecture (MDSA) has built an impressive legacy over four decades that began when co-founders Herbert Beckhard, FAIA, and Frank Richlan, AIA, established the firm in 1982—succeeding the office of the late Marcel Breuer, one of the most pioneering figures in 20th century architecture. This early period set the tone for a firm that would push boundaries and garner international acclaim. As current partner Michael Freedman says, “Every project is an opportunity to make a meaningful impact. Whether it’s a pre-K center, a community center, or an assisted living facility, we’re always striving to improve the environment for those who use the space. That’s what drives us.” Michael Freedman, AIA, Principal THE CONSTRUCTION SOURCE AMERICA - EAST
Michael Szerbaty joined in 1985, and his contributions quickly became integral to the firm’s evolution. Rising from associate in 1991 to partner by 2000, Szerbaty played a key role in guiding the company through significant transitions. Following the untimely passing of the founding partners in 2003, he assumed leadership and steered the transformation of the firm, renamed MDSzerbaty Associates Architecture. Michael Freedman, who joined the firm in 2000 and became partner in 2014, now serves as Principal and Design Director. Reflecting on the firm’s enduring commitment to excellence, Freedman says, “Our goal has always been to exceed expectations, and our clients have come to rely on us for our ability to consistently deliver.” Spanning over 40 years, MDSA’s portfolio is as diverse as it is expansive. The firm’s expertise in higher education has led to collaborations with prestigious institutions such as Cornell University, Penn State, Vassar College, University at Buffalo, and the SUNY College of Optometry. In addition, their work for numerous New York City agencies— including the NYC School Construction Authority (SCA), the NYC Housing Authority (NYCHA), and the Department of Design and Construction (DDC)—underscores their strong reputation in public sector projects. As Freedman explains, “We work closely with school staff, administrators, and community members to ensure that every design truly serves the needs of the end users.” Among its current projects, MDSA is undertaking a 2,400-square-foot biomolecular laboratory renovation for a higher education client, a 120,000-square-foot assisted living facility that is presently under planning board review, and Mosaic Pre-K Center Team (from left to right): Michael Szerbaty, Michael Freedman, Melissa Makowski, Jason Campagna APRIL 2025
a High School Annex in schematic design. These projects sit alongside past successes, such as the transformative $178 million resiliency initiative at Bayside Houses in Arverne, Queens. That project involved designing and constructing 10 new buildings housing essential electrical services and standby generators, as well as a 5,200-foot-long floodwall seamlessly integrated into landscaped berms, protecting over 6,000 residents across 1,395 apartments in 24 buildings. Another notable project was the adaptive reuse of 95,000 square feet in a Manhattan high‑rise, where a former hospital was transformed into a primary school—a clear demonstration of MDSA’s versatility and forward-thinking design philosophy. A signature project for the firm is the Mosaic Pre-K Center at the New York Hall of Science (NYSCI). This 33,000-square-foot new building project, surrounded by parkland, required a highly collaborative effort among multiple city agencies and NYSCI, providing a rich example of MDSA’s ability to navigate complex stakeholder environments. “Navigating diverse perspectives can be challenging, but we see these moments as opportunities to refine our design through meaningful dialogue,” Freedman remarks. The project not only reimagined early childhood education spaces but also earned prestigious accolades from AIA New York State, the Precast Concrete Institute (PCI Northeast), and the Queens Chamber of Commerce. These awards underscore the project’s outstanding design, technical innovation, and profound community impact, and they serve as a testament to MDSA’s commitment to creating environments that inspire and uplift. THE CONSTRUCTION SOURCE AMERICA - EAST
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MDSA’s operational excellence is evident in its ability to handle both small-scale renovations and large, complex projects. The firm competes effectivelywith largerpracticesby refiningbusiness processes, standardizing documentation, and cultivating a collaborative culture that extends to every project stakeholder. This approach has nurtured long-term relationships with clients and subconsultants, ensuring that each project benefits from a wealth of experience and a shared commitment to quality. “We don’t assume we have all the answers from the start—those who use the space every day often understand its needs best. That’s why we work closely with them, creating designs that truly serve the community.” Freedman explains, emphasizing the firm’s collaborative and responsive approach. In its pursuit of technical excellence and innovation, MDSA has also embraced technology as a core component of its operational strategy. APRIL 2025
The firm has actively explored new applications and artificial intelligence platforms to optimize workflows and reduce administrative burdens. For instance, MDSA leverages AI to transform its extensive archive of project photography from the past 40 years into dynamic videos that celebrate the firm’s rich heritage. Tools like Smartsheet have been instrumental in streamlining project schedules, ensuring that milestones are met and deadlines achieved. “Our approach is rooted in creativity—we use technology not to replace the design process but to minimize busywork, allowing us to focus on what truly matters: great architecture,” says Freedman. Close collaboration with material suppliers and fabricators is another hallmark of MDSA’s approach. When the NYC School Construction Authority tasked the firm with developing a prototypical gymnasium design for rapid construction, MDSA partnered with CoreSlab Structures—a relationship that has spanned over 30 years. Together, they designed and detailed architectural precast concrete panels that served both as the building envelope and the structural system, ensuring efficiency, durability, and ease of construction without compromising on design integrity. Internally, the firm’s corporate culture is marked by a strong sense of teamwork andmutual respect. MDSA is known for its inclusive work environment, where every employee is encouraged to contribute ideas and share their expertise. The leadership prioritizes mentorship and continuous learning, ensuring that as the firm grows, its core values and expertise are passed on to new team members. “We’re expanding thoughtfully, bringing in new talent as the market picks up. It’s an exciting time, and we’re eager to see where the future takes us,” Freedman remarks, reflecting the firm’s optimistic and forward-thinking spirit. Sustainability is woven into the very fabric of MDSA’s design ethos. The firm has consistently led initiatives that promote energy-efficient and environmentally conscious design. Projects routinely incorporate all-electricHVAC systems and photovoltaic panels, and current research efforts are exploring the use of mass timber to reduce embodied carbon without sacrificing structural performance. These sustainability initiatives not only enhance the environmental performance of THE CONSTRUCTION SOURCE AMERICA - EAST
each project but also provide clients with costeffective, future-proof solutions that align with global efforts to reduce environmental impact. Looking to the future, MDSA remains committed to adapting to the ever-changing landscape of the architecture industry. The firm continuously explores cutting-edge technologies and forwardthinkingdesignstrategies toremainat theforefront of the field. As they expand their portfolio, MDSA aims to uphold its legacy of excellence, quality, and collaboration. With a dedicated team and a steadfast commitment to meeting the evolving needs of clients and communities, the firm is well-positioned to continue leading in the realm of sustainable, high-performance architecture for years to come. For more on MDSzerbaty Associates Architecture and everything they have to offer – and to contact Michael Freedman and the rest of their expert team – visit their website at https://mdsnyc.com/. Structural Design. Historic Preservation. Sustainability. Resilience. We apply engineering principles to solve the world’s challenges – starting with yours. When others say no, we say, “HERE’S HOW.” P.S. 613K Pre-Kindergarten Center, Brooklyn, New York Courtesy MDSzerbaty Architects ThorntonTomasett i .com Offices Worldwide Engineering Design, Investigation & Analysis APRIL 2025
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Chateau Innovative Craftsma APRIL 2025
u Homes anship in Every Build THE CONSTRUCTION SOURCE AMERICA - EAST
Chateau Homes, founded by owners André Timmermans and Jason DeVries, is redefining the homebuilding landscape in West Michigan with a focus on architectural innovation and high-end craftsmanship. André’s passion for architecture and Jason’s real estate expertise have allowed Chateau Homes to carve out a niche in the luxury custom home sector. André’s design approach is marked by distinctive features—tall peaks, expansive windows, and fullbed masonry cladding on the front elevations. These elements emphasize natural light and curb appeal, creating homes that are visually striking and livable. “In Michigan, 90% of homes are built with vinyl or LP siding, and masonry is typically reserved for high-end homes. The lack of skilled masons in the area has made this craftsmanship cost-prohibitive for many builders,” André explains. “But we wanted to offer something different—homes with large windows that bring the outdoors inside and the kind of curb appeal you rarely see in the area. These features reflect a style that’s more common in Quebec or Ontario but is underrepresented here.” André notes that these characteristics resonate particularly with younger buyers, especially families in their 30s and 40s, who appreciate the modern, light-filled spaces Chateau Homes creates. Jason DeVries complements André’s design vision with his extensive knowledge of the local market. As an experienced real estate investor and licensed Realtor, Jason has cultivated strong relationships with local banks and understands the intricacies of West Michigan’s real estate landscape. “With my expertise in construction and Jason’s market knowledge, we’re able to offer a holistic approach to homebuilding. It’s a true partnership,” André says. Together, they provide clients with not only beautifully designed homes but a seamless building experience. An integral part of the team, Rachelle Timmermans brings her expertise as a licensed Realtor and APRIL 2025
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experienced interior designer to Chateau Homes. Rachelle ensures that every home’s interior is just as thoughtfully designed as its exterior. She works closely with clients to create personalized, functional spaces that enhance the livability of each home. While André oversees the architecture and overall design, Rachelle’s focus on interior details—from layout and flow to materials and finishes—ensures that each home meets the highest standards of both beauty and function. Her ability to curate designs that reflect the client’s lifestyle and preferences has been key to Chateau Homes’ success in delivering spaces that feel like home. Chateau Homes’ strength lies in their ability to offer clients a complete, high-end experience. “We strive to build a perfect home, and we build it like it’s our own,” says André. This dedication to quality is reflected in the meticulous attention given to both the exterior and interior of every home. The company specializes in custom homes built in select West Michigan communities, with a focus on the upscale markets. Their portfolio includes single-family homes and larger luxury developments, ensuring that all projects maintain the highest standards of quality. “We focus on fewer homes so we can give each project the attention it deserves,” André explains. This approach allows them to deliver homes on time and within budget while ensuring every detail is carefully considered. One of Chateau Homes’ standout projects is a APRIL 2025
recent custom build on Medinah Lane in West Michigan. The home combined modern design elements with traditional craftsmanship, featuring expansive windows that offer panoramic views of the surrounding landscape and stone masonry that anchors the home in its natural surroundings. This project highlights the company’s ability to blend contemporary and traditional styles while maintaining a focus on quality and attention to detail. Looking ahead, Chateau Homes continues to maintain a balanced portfolio of custom homes and spec builds. “I always said to myself, I only want to do as many spec homes as I have custom homes going. So we try to keep it around a 50-50 split,” André explains. This year, the company is working on several custom projects alongside one or two spec homes. By maintaining this balance, they can offer clients both highly personalized, one-of-a-kind homes and beautiful spec homes that are thoughtfully designed and expertly built. Chateau Homes’ reputation in the industry is further reinforced by their active involvement in local and state homebuilding associations. The company is a registered member of the Home Builders Association of Western Michigan (HBAWM), a membership that underscores their commitment to quality and industry standards. “Being part of the HBA ensures that we’re up-todate on the latest trends and building codes, and it provides peace of mind for our clients knowing that all our homes come with the HBA standard of new home warranty,” André says. Their membership also reflects their dedication to building safe, THE CONSTRUCTION SOURCE AMERICA - EAST
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high-quality homes that adhere to the latest construction practices. The company’s commitment to quality extends to its relationships with suppliers and partners. Chateau Homes works with top-tier manufacturers, including Southfield Windows, Permacon Stone, and Superior Cabinets, to ensure that only the best materials are used in each home. SouthfieldWindows, for example, are vinyl windows that come steel reinforced with a baked-on coating for durability and a long-lasting finish. Permacon Stone, sourced from Quebec, adds a unique touch to every home, combining French Canadian architectural influences with timeless masonry. Superior Cabinets, a Canadian manufacturer, provides highly stable, moistureresistant cabinetry that’s perfect for Michigan’s varied climate. “We view our suppliers as trusted partners, not just vendors,” André explains. This collaborative approach ensures that every home is built to the highest standards of craftsmanship and durability. Chateau Homes’ corporate culture is a key driver of its success, emphasizing creativity, collaboration, and mutual respect among its small, close-knit team. “Everyone plays a vital role in our success,” says André, underscoring the importance of communication and teamwork. This collaborativespirit extends to theirmarketing efforts, where the team works together to build a strong presence both online and in the local community. Their website effectively showcases their custom homes, and platforms like Instagram APRIL 2025
allow them to engage with potential clients, share project updates, and offer behind-thescenes insights into their design process. “Social media is a great way to connect with the newer generation of homebuyers who are always looking for inspiration and ideas,” André explains. Participation in events like the Parade of Homes, where they earned second place last year, further expands their reach and helps forge lasting relationships with future clients. Looking to the future, Chateau Homes plans to continue growing while maintaining its focus on quality and customer satisfaction. “We’re always looking for ways to innovate—whether it’s through new materials, technologies, or sustainable practices,” says André. With a solid foundation, a commitment to craftsmanship, and a client-first approach, Chateau Homes is poised to continue shaping the luxury housing market in West Michigan and beyond. For more on Chateau Homes’ projects and philosophy, visit www.chateauhomes.com. THE CONSTRUCTION SOURCE AMERICA - EAST
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L.U.S.H. (Lange Urban Sustainable Housing) Homes Building a Greener Future: The Vision of LUSH Homes THE CONSTRUCTION SOURCE AMERICA - EAST
L.U.S.H. (Lange Urban Sustainable Housing) Homes, officially launched in late 2022, represents the latest chapter ina family legacy spanningnearly a century. Formed as an LLC in 2021, the company was born out of the long-standing commitment to craftsmanship and innovation that has defined the Lange family for generations. Today, under the leadership of RJ, LUSH Homes is redefining sustainable housing by combining cutting-edge construction methods with a deep-rooted sense of community and environmental responsibility. APRIL 2025
Reflecting on this legacy, RJ shares, “Our journey started with a simple commitment to quality craftsmanship and has grown into a mission of sustainability and innovation. Every decade has brought new challenges, and we’ve risen to meet them with forward-thinking solutions.” This enduring foundation laid the groundwork for LUSH’s unique patent-pending construction system, which sets it apart in the modern building industry. “Whether it was building wartime products or pivoting to custommillwork, the ability to innovate has always been at the core of who we are,” RJ adds. Starting with small-scale prototypes in their warehouse, LUSH Homes meticulously refined its system to meet rigorous standards. The breakthrough came this year with the first fullscale home in Milwaukee, followed by sustainable builds in Langley, Cedarburg, Green Lake, and more in Milwaukee. “Our Milwaukee project is more than just a house; it’s proof that eco-friendly construction can be beautiful and cost-effective,” says RJ. These projects highlight LUSH’s ability to combine efficiency with sustainability, drawing attention fromadvocates at the local level up to the national economic council at the White House as an economic model that can be scaled across the nation. The Langley project similarly demonstrated the use of sustainable materials and energyefficient designs. “Each project builds on what we’ve learned,” RJ emphasizes. He underscores the company’s motto, which is ‘Rethinking how we build homes.’ Living up to that motto means continually evolving with every build. Some of the key differentiators of the LUSH systems are: The whole framed structure is built out of ¾ plywood and assemble to the sheeting with a rubber malt. Framing is 6x12” and allows for open spans with no trusses/load bearing walls up to 30 feet. A plug and play system that removes most of the need for trades to drill holes. “Its been amazing to see how quickly we can build these big open concept spaces and have them closed off in most cases less than a week.” Discussing the financial advantages of their THE CONSTRUCTION SOURCE AMERICA - EAST
approach, RJ explains, “We build at a contractor’s square footage, meaning all usable space, including unfinished basements and garages. We currently can build homes between $150 and $250 per square foot turnkey, compared to $300 to $350 per square foot from most regional builders. That’s a point of pride for us knowing that our system already beats over 150 years of traditional construction and is continuing to get even more efficient.” This commitment to accessible and affordable housing aligns with LUSH’s mission to revitalize communities. Building on its success in Milwaukee, where vacant lots are being transformed into livable, customizable homes, LUSH is now expanding into larger-scale developments. “There are about 3,000 vacant lots in Milwaukee. We want to tackle that head-onbybuildingattainable, starter homes to breathe new life into neighborhoods,” RJ shares. Thurston Woods, where RJ’s greatgrandfather first set down roots from Germany, remains significant to the family. “Thurston Woods is special to us,” RJ reflects. “It’s where our roots are, and it’s meaningful to contribute to its future.” The homes LUSHbuilds are designedwith flexibility in mind, capable of reaching up to three stories while maintaining affordability and environmental efficiency. At the same time, LUSH is involved in a multi-home development in Ozuakee, a 100-acre project that represents the company’s ability to APRIL 2025
scale its values on a larger stage. “We’re excited to be part of this development that will feature 150 homes and community-focused spaces, including an athletic center and accessible housing for individuals with disabilities,” RJ explains. This phased development also includes commercial components designed to foster inclusivity and economic opportunity, with many jobs being staffed by individuals with disabilities. “It’s an exciting project, one that aligns with our values of sustainability and community well-being,” RJ adds. LUSH’s focus on fostering long-term partnerships plays a vital role in its success. Collaborating with state and local organizations has enabled the company to secure support for its communitycentric initiatives. Strategic alliances with developers and policymakers have allowed LUSH to drive forward impactful projects, from the revitalization of Milwaukee neighborhoods to the accessible housing solutions across the state of Wisconsin. These partnerships ensure that LUSH can achieve its vision while addressing broader societal challenges like housing shortages and environmental sustainability. LUSH is testing its scalable business model with local and international projects. LUSH is able to scale by sending data directly to certified partner manufacturers that can produce LUSH kits locally to help keep costs down. A business running only the first shift can now add a second and third THE CONSTRUCTION SOURCE AMERICA - EAST
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shift producing LUSH Kits which will in turn lower overhead. “Our phased scaling approachmaintains quality while gradually increasing output,” RJ notes. “It’s the only way to ensure long-term success through up and down markets.” LUSH’s core commitment to sustainability is evident in its operations. “We waste nothing,” RJ emphasizes. “It’s a closed-loop approach that’s deeply embedded in our manufacturing process.” Parts that are not used in the kits are made into pallets, chairs, horsejacks, and shavings are collected for barn animals. This zero-waste philosophy is coupled with a collaborative model that encourages developers to start small before scaling. Participants typically begin with one to three homes under guided supervision. Upon completion, they receive certification signifying their readiness for larger projects. “This certification embodies our commitment to excellence,” RJ explains. “It’s proof of shared values and quality standards.” Momentum has also been building through strategic partnerships. Their work has caught the attention of several developers in Wisconsin and if their developments exceed expectations that will set the stage for future potential collaborations. Already, RJ says that LUSH Homes has demonstrated its ability to handle large-scale APRIL 2025
THE CONSTRUCTION SOURCE AMERICA - EAST
APRIL 2025
projects while remaining true to its core principles of sustainability and innovation, so he is confident that other developers will see their value. Specialized community projects further highlight LUSH’s adaptability. For example, past developments include accessible housing and spaces designed to accommodate individuals with disabilities, reinforcing the company’s dedication to inclusivity. LUSH has worked with local and state organizations to align these efforts with broader community needs, ensuring these homes meet both practical and social goals. “We take pride in these projects because they demonstrate our commitment to addressing unique needs,” RJ says. Innovation and sustainability have been integral to LUSH. “Innovation is not just a buzzword for us,” RJ asserts. “It’s embedded in every step of our process, from the first design draft to the final build.” This dedication is reflected in LUSH’s phased introduction of new developers, its zerowaste approach, and its progressive scaling model, all of which reinforce the company’s reputation for excellence. Looking ahead, LUSH plans to refine its innovative kit distribution system, which promises to revolutionize how homes are built. These kits include pre-assembled components and simple instructions, allowing builders to streamline the process while ensuring consistent quality. “We’ve had tours with a couple hundred people, and there’s always that realization moment,” RJ shares. “The actual product is here. It’s not just a vision; it’s a functional home.” These kits, which include everything packed in a way that ensures accessibility during construction, aim to streamline the building process while maintaining environmental responsibility. As the company grows, its ultimate goal is to become a leader in sustainable housing solutions. “We’ve taken the vision and brought it to life, but this is just the beginning,” RJ concludes. “Our goal is to revolutionize the way people build homes, making it more accessible and sustainable for communities everywhere.” For more on LUSH Homes, their services, capabilities, and past projects – and to get in touch with RJ and his team – visit https://lushhome.org/ or email RJ directly at RJ@LUSHHome.org Follow us on LinkedIn @ LUSH LLC THE CONSTRUCTION SOURCE AMERICA - EAST
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