The firm has actively explored new applications and artificial intelligence platforms to optimize workflows and reduce administrative burdens. For instance, MDSA leverages AI to transform its extensive archive of project photography from the past 40 years into dynamic videos that celebrate the firm’s rich heritage. Tools like Smartsheet have been instrumental in streamlining project schedules, ensuring that milestones are met and deadlines achieved. “Our approach is rooted in creativity—we use technology not to replace the design process but to minimize busywork, allowing us to focus on what truly matters: great architecture,” says Freedman. Close collaboration with material suppliers and fabricators is another hallmark of MDSA’s approach. When the NYC School Construction Authority tasked the firm with developing a prototypical gymnasium design for rapid construction, MDSA partnered with CoreSlab Structures—a relationship that has spanned over 30 years. Together, they designed and detailed architectural precast concrete panels that served both as the building envelope and the structural system, ensuring efficiency, durability, and ease of construction without compromising on design integrity. Internally, the firm’s corporate culture is marked by a strong sense of teamwork andmutual respect. MDSA is known for its inclusive work environment, where every employee is encouraged to contribute ideas and share their expertise. The leadership prioritizes mentorship and continuous learning, ensuring that as the firm grows, its core values and expertise are passed on to new team members. “We’re expanding thoughtfully, bringing in new talent as the market picks up. It’s an exciting time, and we’re eager to see where the future takes us,” Freedman remarks, reflecting the firm’s optimistic and forward-thinking spirit. Sustainability is woven into the very fabric of MDSA’s design ethos. The firm has consistently led initiatives that promote energy-efficient and environmentally conscious design. Projects routinely incorporate all-electricHVAC systems and photovoltaic panels, and current research efforts are exploring the use of mass timber to reduce embodied carbon without sacrificing structural performance. These sustainability initiatives not only enhance the environmental performance of THE CONSTRUCTION SOURCE AMERICA - EAST
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